The Resources

Following are resources for Keep Leading Life, the new LeadingAge public service campaign to introduce the full aging services sector to the general public. The campaign is a creative expression of the research-backed guidance developed through the Opening Doors to Aging Services initiative.

We have produced multimedia, digital and print assets available for LeadingAge members. If you are a member, login in now / create your My.LeadingAge account. Not a member? You can still access the social media resources below or contact us to join today.

Locked resources are for LeadingAge Members only. Login


Download Resources

You can download campaign assets featuring the entire aging service sector or a specific service. Select the service type(s) and asset(s) you would like using the checkboxes below.

Provider Type(s):

  • Select All
  • Adult Day Programs
  • Affordable Housing
  • Assisted Living
  • Full Aging Services Sector
  • Home Health Services
  • Hospice
  • Life Plan Community (CCRC)
  • Nursing Homes
  • PACE

Asset group(s):

  • Select All
  • Social Assets
  • Print - bw & color ads, posters, flyers
  • Multimedia - video & radio
  • Digital Assets
  • Campaign Style Guide

Locked resources are for LeadingAge Members only. Login