The Resources

View the creative assets for Keep Leading Life, the LeadingAge public service campaign to introduce the full aging services sector to the general public. The campaign is a creative expression of the research-backed guidance developed through the Opening Doors to Aging Services initiative.

We have produced more than 100 multimedia, digital and print assets and make them available for LeadingAge members to customize and use at no charge. If you are a member,

your My.LeadingAge account. Not a member? You can still access the social media resources below or contact us to join today.

Locked resources are for LeadingAge Members only.


Download Resources

You can download campaign assets featuring the entire aging service sector or a specific service. Select the service type(s) and asset(s) you would like using the checkboxes below.

Provider Type(s):

  • Select All
  • Adult Day Programs
  • Affordable Housing
  • Assisted Living
  • Full Aging Services Sector
  • Home Health Services
  • Hospice
  • Life Plan Community (CCRC)
  • Nursing Homes
  • PACE

Asset group(s):

  • Select All
  • Social Assets
  • Print - bw & color ads, posters, flyers
  • Multimedia - video & radio
  • Digital Assets
  • Campaign Style Guide

Locked resources are for LeadingAge Members only.

Campaign Style Guide
Digital Assets
Social Media Assets
Multimedia Assets
Print Assets