The message platform provides research-based message themes and language to reach priority audiences with words and ideas that resonate. Use this text or put these ideas in your own words to increase awareness of the aging services sector.

Main Messages

We all want to stay independent and healthy as we grow older. With extra help from aging services, we can keep contributing and better enjoy life.
As more of us grow older, most families need some kind of extra help. Whether it’s long term or for just a few days, quality care and services help us live better and thrive. Your community’s nonprofit and mission-driven aging services providers are dedicated to delivering a range of quality care and services. They are not motivated by the bottom line. The trained professionals working in aging services are dedicated experts in providing the essential support we need as we grow older.
We all have a right to a basic level of housing, health care, and essential support to lead fulfilling lives. Government must make a greater investment so aging services are accessible and affordable to all of us as we age.

Detailed Messages

We all want to stay independent and healthy as we grow older. With extra help from aging services, we can keep contributing and better enjoy life.

  • Each of us has something to contribute, regardless of age. Whether we want to be productive in our work, volunteer in our communities, create art or ideas, or care for our families, extra help from aging services lets us keep improving our lives and our communities.

As more of us grow older, most families need some kind of extra help. Whether it’s long term or for just a few days, quality care and services can help us live better and thrive.

  • From basic help with daily chores to active lifestyle programs to critical medical care, aging services give us more control so we can better enjoy life.
  • Many of us will need aging services—now or in the future—to help us stay independent, healthy, and lead full lives.

Your community’s nonprofit and mission-driven aging services providers are dedicated to delivering a range of quality care and services. They are not driven by the bottom line.

  • When you or an older family member needs extra help, you can trust mission-driven aging services providers to give you quality support at home and in other healthy and safe environments.
  • Many nonprofit aging services providers have been a special part of our communities for decades, and many are grounded in a range of faith traditions.

The trained professionals working in aging services are dedicated experts in providing the essential support we need as we grow older.

  • Aging services professionals are compassionate and dedicated, often becoming like family for those in their care. For them, providing the support we need as we grow older is a labor of love.
  • Professional caregivers are the heart of aging services. Their invaluable work keeps older Americans healthy, safe, and living life to the fullest—even under difficult circumstances.

We all have a right to a basic level of housing, health care, and essential support to lead fulfilling lives. Government must make a greater investment so aging services are accessible and affordable to all of us as we age.

  • Government plays a critical role in meeting society’s obligations to older adults, but elected officials have failed older adults and the people who care for them by ignoring and underfunding America’s aging services for decades.
  • The U.S. aging population is growing, and Americans want the government to make a greater investment to ensure aging care and services are accessible and affordable to all of us as we age.

Refer to this Strategy Dos and Don’ts tip sheet to keep your communications aligned with the Opening Doors to Aging Services strategy for maximum impact.

Back to  The Strategy.